McDonalds, Netvigator, Minute Maid, Coca-Cola, Ribena, etc. Building Wealth:30 Celebrities Who Went From Rags to Riches. Top brands: Nike, Coca-Cola, Nike, Upper Deck, McDonald's, Samsung, Microsoft . But in 2001, it was Britney Spears who was sitting pretty as queen of the pop hill and she landed a Pepsi advertisement of her own to prove it. You know Jennifer Aniston from her role in Friends, as the leading lady in a number of rom-coms and the star of those quirky Emirates Airlines TV commercials. From infomercials and soft drink ads to sneaker lines and fragrances, this generations stars know theyve made it once the corporations come calling. And celebrities are paid insanely by the most prominent brands. Shes the leading lady in a string of Natural Match hair color commercials. With Beyonce's investment in WATERMELON WATR, a sports drink company, she joined a growing trend of celebrities investing time, energy and (gasp) sometimes their own money in non-alcoholic beverages. 5 for $7 million in 2012, he must have known that Nicole Kidman earned nearly twice that amount close to a decade earlier. Michelle Wie is widely famous for her several endorsements worth millions of US Dollars. In 2010, CNBC referred to boxing-legend-turned-grilling-guru George Foremans endorsement deal as the second-best in history, after Michael Jordans contract with Nike. The partnershipstarted in 2014 and has led to a prolific cottage industry of Jennifer Garner ads andfans of her commercial work. There was an unknown error. Get advice on achieving your financial goals and stay up to date on the day's top financial stories. As you can conclude from its name, it is made up of Coca leaves and Kola nuts, which is a great source of caffeine. 50 Easy Things You Should Do To Save Money, The Downsides of Retirement That Nobody Talks About, 21 Hacks To Reduce Your Healthcare Costs This Year, This article originally appeared on GOBankingRates.com: Celebrity Endorsement Deals With Insane Payouts, Lessons To Live By From These 13 Rags-to-Riches Athletes, Celebrity Endorsement Deals With Insane Payouts. Companies spend millions on celebrity endorsements. 3. After learning what he was drinking, he recruited friend and fellow celeb Sean "P. Diddy" Combs to invest in the company with him. CEO of pharma giant on why the company is . With Cosbys legal troubles, the brand may regret the longtime association as recent stories have suggested thatCosbys first meal in prison will feature the brands pudding. Taylor Swift | Celebrity endorsement. What's better than having celebrities like Ian Somerhalder, Nikki Reed, Norman Reedus, Olivia Wilde, and Alec Baldwin crash . Source. Some commercials feature celebrities, and some depict unique characters, but NBA All-Star Kyrie Irving did both for Pepsi Max. July 26, 2021 July 26, . Salton electric grills were obscure until they became Foreman Grills. Source: Canterbury Investment Management; AIQ Trading Expert Pro. Spieth has held his sponsorship deal with Coca-Cola since 2016. In May of 2020, haircare brand L'Oreal teamed with soap opera actor and . As one of the most beloved NBA players in history, ONealendorsed everything from Buick to Taco Bell to Radio Shack. That year, Mountain Dew and the Army National Guard split a $25 million endorsement contract for Dale Earnhardt Jr., which brought NASCAR into the modern era of advertising. Teams of the NBA ranked by revenue 2021/22; NBA league & teams sponsorship revenue 2010-2022; Late Bloomers:Samuel L. Jackson and 34 Other Celebrities Who Got Rich and Famous Later in Life. 2 - Shah Rukh Khan. Diet teas, beauty products, and gummy hair vitamins have all made it to her feed, but she was doing endorsements even before she became the pop culture staple she is today. That year, however, the Pretty Woman star renegotiated for 2.5 times that amount, according to reports at the time. She became the youngest player to qualify for the USGA Amateur Championship at age 10. CNN's Clare Sebastian reports. And 60% of that figure or $94.5 million came from pitch deals with brands like Head & Shoulders, Pepsi, Quaker Oats and CoverGirl. You've successfully subscribed to StartupTalky. Hollywood Branded's Influencer Marketing School advances your influencer marketing game. distribution partner, email us at Soon after, Jenner released her Puma Fierce line. Since his investment, the brand has grown exponentially and has attracted star athlete celebrity endorsers like Andrew Luck, James Harden, Mike Trout, Richard Sherman, and manymore in almost every sport. Jennifer Aniston. 5 fragrance. $9.95. Great! Like all true entrepreneurs, Stacy is an adventurer at her core having sky dived, hang glided off bi-planes, swam with crocs while rafting the Zambezi in Africa, photographed grizzly bears in Alaska, trekked Mayan ruins in Belize, explored the ocean as an avid scuba diver, and who loves owning an advertising agency where she swims with a different type of Hollywood shark on a daily basis. In 2005, golf phenom Michelle Wie turned 15 and she also turned pro. From Michael Jackson to Ray Charles, the worlds biggest musical acts have long been rewarded for their success with a Pepsi ad. When Brad Pitt signed a deal with Chanel No. The Coca-Cola Company has been refreshing the world and making a difference for over 136 years. The most lucrative celebrity endorsements pay the worlds biggest stars more money than they make from their movies, concerts, shows or on-field performances and could become an even more important source of income in the time of social distancing. She has also taken thesponsorship a step further by hosting theCoca-ColaSoccer Campfollowing the USWNTsOlympicGold victory in 2012. Appealing to botholder and neweraudiences with her penchant for lovable rom-coms and her timeless role inFriends (which has remained a hugely popular series especially after being added to Netflix),Jenn's ads for the company are cute and likable. With hisownCokebottlein tow, Logano has publicly expressed appreciation for the fruitful partnership. 30 Celebrities Who Went From Rags to Riches, Samuel L. Jackson and 34 Other Celebrities Who Got Rich and Famous Later in Life, Lessons To Live By From These 13 Rags-to-Riches Athletes, Big-Name Musicians Who Are Dropping Albums During COVID-19, Serena Williams and the Richest Female Athletes in 2023. According to AdAge, the worldwide ad blitz earned the pop star $6 million, adding more to his current multimillion-dollar fortune. coca cola celebrity endorsements 2021 There are tons of brands that pay a huge amount to their brand ambassadors. Social Security: Proposal for $2,400 Extra in Checks Expanded and Reintroduced in Congress, Precious Metals May Be a Good Way To Save for Retirement How To Rollover Your IRA, Athletes Earning Most of Their Cash From Endorsements. In 2012, A-Lister Brad Pitt became the first man in history to pitch for Chanels trademark Chanel No. hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, '945ce560-236b-41b2-99d9-638c248e3394', {"useNewLoader":"true","region":"na1"}); Beyonce, arguably one of the most followed and admired celebrities of our time has recently become a "meaningful" shareholder in the sports drink company, according to its founder and creative director Jody Levy. Please try again. Not only does CORE come in a beautiful package and taste great, it's pH balanced to work in harmony with my body. Nike scooped her up for between $4 million and $5 million a year, according to an ESPN report at the time. This lightweight appliancecould be found in bachelor pads and dorm rooms all over America at the height of its popularity in the late 1990s and early 2000s. Not only did the singer promote the beverageas a healthy drink choice, but also an empowering business move for females - something her fans canabsolutelyget behind. Other celebrities might take a guaranteed fee minimum for a celebrity endorsement deal, along with stock options. Tayce, Nathaniel J Hall, Rina Lipa, Lady Leshurr, Roman Kemp, and Saffron Barker co-star in Coca-Cola's latest brand campaign, fronting a celebrity portrait series capturing 'indescribable moments of refreshing enjoyment', shot by model . She was paid $2.5 million to speak for the company in 2005, according to a report from Adweek. Few stars have risen higher than Beyonce and in 2012, her global celebrity translated into a multi-year, $50 million contract with Pepsi. According to the publication, this move upset Kanye West, who has his own deal with Adidas. Since then, she hasreppedthe brand as she continues to make a name for herself as an author, dancer, and speaker. But did you know she's been an investor in the brand since 2007? What isunique about these endorsers is that they are also investors in the brand, with Bryant on the Board of Directors for the brand. Whether he is enjoying hiscustomCokebottle, proudly displayingcardboard cutoutsof himself, or shamelessly showing off the joy ofbeing a dad in quarantine, Hamlin always has the red brand ready to rock. including The Hoopers and a recent series that makes it seem likePaul is best friends with his State Farm agent. An interesting thing to note is he has also endorsed with Coca-Cola in the past. Other than Adidas, David Beckham has endorsed several significant brands such as Burger King, Sainsbury's, and Samsung. In 2017, the Daily Mail reported that George Clooneys status as brand ambassador earned him $40 million from the drink company. Some retirees are striking gold with their retirement accounts by investing in precious metals, and there are proponents like Jonathan Rose, CEO of Genesis Gold Group, who believe it can be a safe Perhaps the fact that so many country music songs are ballads about breakups is related to the fact that a lot of country music stars have run into their own Nashville, Tennessee, is known as Music City, and it's the country music capital of the United States. Andy Garcia. Charlize Theron is unprecedented when it comes to her getting a huge sum through brand endorsements, according to Playboy magazine. Some athletes also have a massive fanbase that can benefit the brand. The Los Angeles Laker has had an illustrious history with thesoft drinkbrand. As an entrepreneur, Foreman made even more of a name for himselfwith his portable, plug-in George Foreman Grill. Next, complete checkout for full access to StartupTalky. Coca-Cola Packaging Evolution. When Danica Patrick first emerged on the auto racing scene, she was something of a noveltyand that's exactly what appealed to the website domain brokers at GoDaddy. Manning appeared in commercials for the chain, andeven owned 31 Papa Johns franchises before selling them in February. The Coca-Cola Company is the longest-standing partner of the Olympic Movement, having supported every edition of the Olympic Games since 1928.Coca-Cola has also been a proud partner of the Olympic Torch Relay for more than two decades, and was a founding member of The Olympic Partner (TOP) Programme. And is some rare instances which their management and agents don't typically support or advocate for, a celebrity may agree to only take an equity stake, with no fee guarantees. According to a report from CBS News, actress Penelope Cruz earns $2 million per year for her position as a spokesperson for LOreal. The Guardian reported at the time that Pepsi paid upwards of $50 million to work with Spears, making it one of historys biggest contracts at that time. All Right Reserved. Here are some of the most bizarre celebrity endorsements: Kris Jenner & Poise. Related:Which Athletes Earn the Most Per Hour? But in 2013, he renegotiated, according to a report at the time from Reuters. Coke vs. Pepsi. Commercials released by Nespresso feature some of the most famous faces in movie and television history but one gets paid more than all of them. The fame of Beyonc, not just in Hollywood but across the globe makes her one of the highest-paid brand ambassadors. In a recent statement she shared: "I invested in WTRMLN WTR because it's the future of clean, natural hydration; as partners, we share a simple mission to deliver accessible wellness to the world. The Coca-Cola Company today reported fourth quarter and full-year 2021 results, including another quarter of sequential improvement in volume trends compared to 2019." In 2021, our system . The shoe has now 33 editions and numerous re-releases and re-designs with different colors. However, his likeness continued to . Looking at total company revenue, Pepsi is larger. Kylie Jenner: Puma, $1 Million. CocaCola with Coffee Mocha hits shelves next month, joining the already available Dark Blend, Vanilla, Caramel and Vanilla Zero Sugar in the ready-to-drink (RTD) coffee aisle. Related: Which Athletes Earn the Most Per Hour? The 2015 Fedex Cup winner has beenfeaturedacross television advertising, digital media, point-of-sale, out-of-home, experiential marketing, and packaging. From Matt Damon's recent nauseating, "Fortune Favours the Brave" FTX crypto ad, to Michael Jordan defying the laws of gravity for Coca-Cola, there are plenty of examples of iffy celebrity . And when they are on the top, there's no limit of millions in their bank account. Cameron Diaz for Coca-Cola. Diet Pepsi. The campaign was widely lampooned for its silliness, but Pitt got the last laugh and a $7 million payday. Then, he signed an even bigger contract to serve as the spokesman for Lenovo, according to a Page Six report at the time. Taylor Swift is the brand ambassador of some of the biggest brands in America which listed her with the A-listed endorsement deals. And the celebrities listed above are few among the dozens who earn the most through their brand endorsements. And just like a Hollywood movie, he became an instant fan of the bottled water. In 2003, Justin Timberlakesigned a worldwide marketing deal with McDonald's, all revolvingaround asong: "Im Lovin It." Although Jessica Simpson didnt earn quite as much money as Diddy and Alicia Keys did from their deals with Proactiv, the singer did pull in a pretty penny from her relationship with the acne medicine company. Whether its for theCoca-ColaChug for Charity awardbenefiting the Joey Logano Foundation or declaring TheCoke600 a crown jewel event, every interaction between Joey Logano andCoca-Colahas always seemed to take a right turn. Brands Endorsed- Samsung Mobiles, Tata Sky, Coca Cola, Titan Watches, Snapdeal etc. Celebrity endorsement associated with sports events may pay off for lifestyle brands, but the . And according to the star, it's not just a business move. Yep, Jenn has been a loyal investor in the Glaceau-owned bottled water company for quite some time and as we've said before, she's pretty much the perfect celeb endorser. Timberlake isnt the only star connected to Im Lovin It, as the song was also produced by the Neptunes, and features a verse from rapper Pusha T. Back in the early days of cell phones, each big brand fought for its customer base with a series of clever commercials. document.getElementById( "ak_js_3" ).setAttribute( "value", ( new Date() ).getTime() ); Opendorse provides technology to the athlete endorsement industry. Find out which celebrity endorsement deals were worth the most. Full-Year Free Cash Flow (Non-GAAP) Was $11.3 Billion, Up 30%. Its renewed partnership until at least 2032 . Shop Pay is an innovative payment solution developed by Shopify. share our stories with your audience. 2021 at 7:30 AM 6 minute read . While pop princess Taylor Swift is no stranger to brand deals, her partnership with Diet Coke is one of her longer-lasting ones. Coca Cola Net Worth is $265 Billion in 2023. Radio: From the mid-1920s radio became the most important method of communication for CocaCola. Once the affable athletes name was attached to the product, they took off and so did Foremans wealth. Stacy Jones, Hollywood Branded's founder and CEO, has over twenty six years of leadership experience building global entertainment branding campaigns for top Fortune 500 companies and hundreds of brands. Jennifer Aniston is counted among the highest-paid actresses in Hollywood after her enormous success in the final season of FRIENDS, where she made $1 million for each episode. As its first Chief Flavor Officer, Timberlake helped come up with new flavors for the water giant, as well as worked on marketing campaigns and product launches with the executive board. The Guardian reported at the time that Pepsi paid upwards of $50 million to work with Spears, making it one of historys biggest contracts at that time. Apr 2014 - Apr 2021 7 years 1 month. The companypaid a lofty $40 million settlement a year later in response to a class-action lawsuit that disputed the shoes health claims. The brand spent about $10 million on ads during the 2020 Super Bowl. -. The company reportedly paid her $12 million, plus sales incentives. Diet Coke vs. With a net worth of $12 million, shes not one of the richest female athletes in the world yet. Add to Wish List. But more so than that, celebrities see beverage companies as exciting ways to invest and endorse. Public Relations, Please try again later. Curtis Jackson, a.k.a. Then, he signed an even bigger contract to serve as the spokesman for Lenovo, according to a Page Six report at the time. Trebek hasbeen a spokesman for the company since 1998, and has also endorsed DirecTV, Emerald Downs Racetrack, and the National Fluid Milk Processor Promotion Board. Coca-Cola's 2021 net revenue grew to $38.7 billion, while PepsiCo's 2021 net revenue grew to $79.47 billion. This squad of athlete influence holds a combined social following of over 177+ million. Pepsi is big on promotional content on social media. Imagine getting paid an estimated $6 million for your involvement in this three-word jingle . In this article, we have discussed the highest-paid celebrities brand ambassadors as of 2022. In 2003, the actress was paid $12 million to serve as a spokesperson for the famous fragrance. To that end, most Stacker stories are freely available to The company reportedly paid her $12 million, plus sales incentives. Endorsement Fees For Top Indian Cricketers. Neither is swooshing down the slopes at death-defying speed nor 10 Genius Things Warren Buffett Says To Do With Your Money, 20 Genius Things Mark Cuban Says To Do With Your Money, How Obama, Biden and Other Elected Officials Have Made Millions by Being in Office. Spieth has highlighted the brand onhissocial mediaas well. Sign up for our daily newsletter for the latest financial news and trending topics. Has the Pandemic Impacted Influence for NBA Draft Prospects? 4. Interested in learning the ins and outs of making Influencer and Celebrity Marketing work? $4.95. Beyonce inked a $50 million endorsement deal with Pepsi in 2012. Later at age 13, she became the youngest player ever to cut for the LPGA Tour. Worlds fastest man Usain Bolt signed his first deal with Puma as a teenager. The World Cup winner activatedCoca-Colaon hersocial mediaduring the USWNTs championship runlast year, and in thecelebrationsto follow. The relationship lasted for more than 30 years,and is one of the longest-running celebrity endorsements in history. IMPACT OF CELEBRITY ENDORSEMENT ON SOFT DRINKS WITH SPECIFIC REFERENCE TO BRAND COCA-COLA Page 3 In this paper, we will focus on the issues relevant for middle-market soft drink companies, dened as soft drink producers or bottlers with an annual turnover of $500 million to $2 billion USD. George Foreman is a former boxer and now he is widely known as the Boxing-legend-turned-grilling-guru. Once the affable athletes name was attached to the product, they took off and so did Foremans wealth. One of Drakes first worldwide brand deals was with Sprite, but it went further than just a few commercials and print ads. Although rapper 50 Cent was an investor and part-owner, his main function as a player behind Glaceau the brand that founded Vitaminwater was to use his fame to endorse the product. hbspt.cta._relativeUrls=true;hbspt.cta.load(442891, '5592ab20-1638-4e7b-b64c-e8516fcb6a71', {"useNewLoader":"true","region":"na1"}); Topics: . While many sci-fi fans still associate William Shatner with Star Trek, the veteran actor has become equally identified with bargain-hunting travel site Priceline,where hes served as a pitchman since 1998. Your billing info has been updated. 01/19/2022. Originally from Texas, you will still hear her yall as she gathers the team for strategy planning sessions. The most famous endorsements create an indelible connection between brands and their spokespeople. After a clever placement in his Reebok commercial, Glaceau, the parent company of VitaminWater took notice of the famous rapper's endorsement - and made him a huge part of their marketing strategy and their company. With celebrity endorsements on the rise in e-commerce, the image of businesses hang in the balance . Brand Endorsements have always made celebrities wealthier than any of their movies, shows, or concerts. Find out which celebrity endorsement deals were worth the most. Coca-cola . Ronaldo's plug for water instead of Coke cost the soda giant $4 billion in market value . By clicking the 'Subscribe Now' button, you agree to our Terms of Use and Privacy Policy. In 2015, it was reported that Real Housewives of Beverly Hills star Lisa Rinna was paid a full $2 million for a single ad for Depend adult diapers. Not only did 7UP pay the music maker outright, but it also contributed funding for a release party and a stage at a massive Las Vegas music festival. The most expensive celebrities for promotions are: Taylor Swift. Few stars have risen higher than Beyonce and in 2012, her global celebrity translated into a multi-year, $50 million contract with Pepsi. AIR Awareness Outreach; AIR Business Lunch & Learn; AIR Community of Kindness; AIR Dogs: Paws For Minds AIR Hero AIR & NJAMHAA Conference Foreman made 45% of the profits from the grills sales before selling his stake, which led to hundreds of millions of dollars in total revenue forthe former fighter. Theseinvestmentsand their corresponding endorsements have contributed to the long-term success of the brand. According to Billboard, soda giant 7UP poured $30 million into a 2014 campaign to associate DJ Tiesto with the companys trademark beverage. In doing so, youre agreeing to the below guidelines. Market noise is defined as being a . Burt Reynolds. Even then, Wie was no newcomer. That year, Mountain Dew and the Army National Guard split a $25 million endorsement contract for Dale Earnhardt Jr., which brought NASCAR into the modern era of advertising. The campaign started in 2016, and featured Bieber in his underwear showing off his tattoos.