Simply put, the whole podcast industry in one sense is just the most amazing, best storytelling group of influencers to hit media in a really long time, so we benefit from there being new attention on the influencer market. its like having a radio show with magic, or hiring a clown but everyone is wearing blindfolds. I think the value of that creative playground to a creator, that is really free and really permissive, cannot be underestimated. Ron speaks to Senator Kamala Harris and considers running for president. Yes. You can feel however you want about it, but we all did it. The money you might get from overserving the Spotify audience or doing marketing on Spotify to get downloads does not necessarily result in the same return. Thats really cool, but its not mutually exclusive. Its gone. While some podcasts will make amazing video channels, YouTube channels, Facebook video series, and amazing Netflix series, I worry that it feels like the requirement to sit at the adult table. Sometimes they just shuffle it to create change. We run billions of podcast impressions in a month to promote our own shows and our partners shows. Ive never seen a medium move from widely distributed, free, high quality, and low to no ad load, move into a paid medium with exactly the same assets. You would have a platform tax that has not yet been introduced into podcasting, and may never be introduced. It often is. In fact, it was always there, but now it has exploded. He was a great guest, super game to answer the questions, especially in front of a live audience. The first episode of season 4 has dropped on the iHeartMedia Big Money Players network. A guy did a show out of Alaska where he was one of 20 or 30 people who spoke a dying language. Well, we have over $100 million a year in broadcast radio marketing. I dont have this concern in the same way I had it when I was writing text-based articles for HowStuffWorks.com 20 years ago or when I was focused on social and digital video at Discovery Communications. Ultimately, I think Discovery did the right thing by leaning into more of a streaming strategy for their digital media. 2023 Vox Media, LLC. If you can never get enough true crime Congratulations, youve found your people. You have a distribution model that is free. If there are principles that I try to remember once a week or so, its probably those three. Just SKIP them, also they complain about the live audience which I get but I doubt theyll change it. The Ron Burgundy Podcast - Podcast Addict The Ron Burgundy Podcast - via Podcast Addict | Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Its three guys who are hilarious and fantastic. Ron plans an interview with Alex Rodriguez, and takes his cooking skills to the next level with Jon & Vinny. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Producer: Anna HossniehWriter: Jake Fog Ron is joined by a live band as he attempts to record a theme song for the Ron Burgundy Podcast. Join America's favorite . This may be cheesy, but they seem to be genuinely in love with the medium, like we all are. Google wants something, were all going to make it, then theyre going to turn it off, and a bunch of businesses will die. Ron explained: Will Ferrell stopped by almost all of the late-night TV shows to promote the second season of the Ron Burgundy Podcast, . There is nothing broken in the podcast distribution and monetization model today. It has been a pitfall of digital media from day one. Google wont give us the time of day. It sounds like you think you have some leverage over the platforms. Charts. Youve had a lot of different kinds of careers; youve had to make structure decisions, you have to make video decisions. You walk into a holdco in New York and youll say, I know were going to talk about podcasting today. Thats loosely how its orgd out. [1] [2] [3] A podcast series, The Ron Burgundy Podcast, produced by Big Money Players and written by Jake Fogelnest, with Ferrell reprising his role alongside Carolina Barlow, aired for 57 episodes across four seasons on iHeartRadio from February 7, 2019 to August 19, 2021, with a fifth season in active development. 1 commercial podcast publisher globally with over 20,000 podcasts available on its iHeartRadio platformboth of whom are kind of a big dealannounced today "The Ron Burgundy Podcast." Weve talked with Ashley a lot about this. Why is that? It has been a player in the audio space across multiple kinds of distribution for a long time. Listen to Decoder, a show hosted by The Verges Nilay Patel about big ideas and other problems. Yes, theres some Apple chaos in the mix, but Google, Facebook, Amazon which secretly has a gigantic advertising operation are all hurting. I dont predict what we might get. Fly on the Wall with Dana Carvey and David Spade, Inside Conan: An Important Hollywood Podcast, Charlie Day, Glenn Howerton, Rob McElhenney. Ron and Carolina talk with Game of Thrones Peter Dinklage about his favorite poems. The Ron Burgundy Podcast iHeartRadio The long-promised Ron Burgundy Podcast is finally upon us and the first episode is called " True Crime ." iHeartRadio has been teasing this show with. We wanted access to that to shout really loudly about the stuff we were doing. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things about people we never knew we wanted to know. iHeart does a lot of new things. Its a great question, because isnt everything direct response at the end of the day? I dont know. Its a massive amount of the stuff we take in and that we call the media. Thanks to Ariel who did an amazing job. The things youre describing dont always happen, right? Dynamic ad insertion and geo-targeting made lots of stuff possible. Theyre just insecure. So he had a similar trajectory, and hes a wonderful guy. It has 29, 30 podcasts under it, and it alone drives 15 to 20 million downloads a month. Youd be surprised actually, as much as it may sound nuts, the extent to which youre innovating by iterating many different reads, at many different lengths, and many different placements across a show. This thread is archived Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Everything will get better, faster, and easier if you parallel-path projects. I feel like you have a very strong conviction, so I feel like I might know how youre going to answer this, but I do ask everybody this. I think its real. We saw a shift from performance marketers or direct-response marketers into bigger brands thanks to ad tech evolving fast in podcasting. Yeah. I think its really cool. It made perfect sense to me as a consumer 10 years ago or so when I subscribed to Netflix. Be a startup, or is it something that you did? I hate to answer it so vaguely. Usually, yeah. You have a content type that is the highest quality in the world, I would argue, out of any content getting made today, except maybe TV, which is pretty good right now but we are right there next to it. There has never been a moment in the company that we were sidelined or deprioritized. The Ron Burgundy Podcast podcast - Listen online for free The Ron Burgundy Podcast Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! He founded it in a Duke University dorm room, and now hes found his way into podcasting. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. We do a bunch of partnerships with a lot of creators and a lot of distribution platforms. I talk to a lot of startup CEOs, and a lot of them who get acquired by big companies. We have experimented with Jun Group across the years. I just keep hearing the trailers and it sounds godawful. In fact, well distribute it on broadcast radio, and so we did. I think more importantly, he saw the potential of the podcast medium to be a way for him to find, develop, and break new comedic talent in America. Humans have a predilection for overcomplicating things. Sign up for Verge Deals to get deals on products we've tested sent to your inbox daily. I didnt know if it would work, but these shows started to pop one after the other because of the broadcast radio promotion that we were giving them. Its another 60 percent this is the only reason I remember these numbers or more specifically, like 57 percent, of marketers currently spending in podcasting are going to be spending more next year, not less. Theres an engineering team that has maybe 100 people at the back end of all of our digital products. All of our attention is on audio now because of podcasting. Then, up and coming Tim Heidecker joins him. Sign up free 0:00 0:00 Company About Jobs For the Record Communities For Artists Developers Advertising Investors Vendors That's it. Thats important, because I think they want to do the right thing by the medium. In fact, you almost certainly kill true creativity when you hit that moment. The Ron Burgundy Podcast 5M ago Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Then on the other side, you have MrBeast, who literally gives away money to start a hamburger chain that will make him a billionaire. Standing back and watching how her and the Shondaland audio team work, it seems they want to use this medium to do two things so far. "This year, variegated and dark-foliage plants will have a moment as plant parents move towards that foliage combination," predicts Lindsay Pangborn, a plant expert with Bloomscape . Facebooks interest has grown and waned and grown a bit on podcasts. Its back to the org chart a little bit with this. For sure, we deserve and need it. Its not like, I spent 95 percent of our time on Will Ferrell. You own the radio stations and you program them. We tried it. We all did it. You are going to describe them to us, we are going to put an ad in front of them, and its going to convert, and then maybe Apple will ruin everybodys business with ad tracking. Stuff You Should Know is usually up in the 40s. To be clear though, theres a whole lot of fluidity between these segments. The tales he unfolds and his interview with a criminal psychologist are positively bone chilling. People were shouting questions at me as I walked through the halls. But Ill talk you through why. Yeah, we do too. Its really that simple. We were especially interested in it recently because we were launching a thing called iHeartLand, which was basically iHeartMedia as a Roblox map and an island in Fortnite. Theres a sigh of relief from the YouTube people somewhere. This was extremely funny and enjoyable to listen as Ron stumbled through another day reliving memories. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things about people we never knew we wanted to know. Were going to buy ads somewhere where someone will push the button and download the episode, the number will go up, and hopefully some of them will stay. Some of their podcasts include "The Ron Burgundy Podcast" and "Chelsea Handler: Life will be the Death of Me." The deal also allows teams to do their own podcasts that can be distributed . Thats a really cool medium if only it were video. Podcasting is not video. Look, iHeart is an old company, its a radio company, and Bob Pittman built it in a very particular way. Ill answer it this way. I think that its okay to innovate over here, and with the direct response folks, they innovate in their own way. Are you saying, Its actually billions of podcast impressions? I think thats creator psychology, like, Actually, sometimes its more important for me to have a large listener pool than it is to have a big check. Some of the press recently has focused on that, and I think its smart. I will say one more thing. Are you doing that? The Man, The Movie, The Podcast! Youre doing ad injection into the feed? I dont know that well have a big reveal. Ive just really struggled to understand why you would do that. You launched a lot of new stuff. Weve actually noticed in the last two or three months that its a very timely question for us at our businesses, because I feel like weve moved off the direct response business too fast. We taped this episode live at Hot Pod Summit. It hasnt yet hit this moment of reverse-engineering from the platforms its on. Our marketing people are here, youre very good. Even Decoder is bad at marketing; this is as much marketing as weve ever done. Also, the medium was exploding. We have a whole newsletter for podcasters. No. Yeah. Every single question is about org charts. He only came on here to pitch the app. That feels obvious to me. Or this will be a business in and of itself, and thats fine too. Ron is joined by his ex-girlfriend Doris Kearns Goodwin. In my opinion, I dont think we would be where we are as an industry otherwise. Youve been more or less anti-subscription. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. What worries me a little bit is that we have this tendency on the internet, and since Ive been working in digital media overall, to have this belief sometimes that I think is false that everything really needs to be a video when it grows up. Here is your reach extender. I think its going to be good, and I want to put it in front of many people. Theres no asterisk on the answer back to him. The Ron Burgundy Podcast Big Money Players and iHeartPodcasts Subscribe Visit website Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Its incredibly collaborative. There were lots of things that moved what were initially experimental marketing dollars from those big brands and holdcos into permanent marketing dollars. One San Diego legend joins another for the definitive interview with the San Diego Chicken. If you just describe to me the constraints of any distribution platform, I can tell you what youre going to get. But no, youre spot on. You were always worried, like, Oh, man. But Im always at the beck and call of the platforms I distribute on to a crazy, existential extent. The fifth season brings canned laughter and an audience . Big Money Players and iHeartPodcasts. Hes like, I want to get as much audience as possible. The Ron Burgundy Podcast | Podcast on Spotify Home Search Your Library Create Playlist Privacy Center Cookies Preview of Spotify Sign up to get unlimited songs and podcasts with occasional ads. Just simplicity. The. Thats our conference for the podcast industry. Ive learned about this a lot, and Ive talked about it a lot as Ive learned it. We have a few minutes left. Thats a meeting I want to go to. We were a medium-sized website trying to explain everything under the sun through medium-sized articles. Ron Burgundy Accidentally Started 'The Ron Burgundy Podcast' 394,213 views Aug 9, 2019 4.5K Dislike The Late Show with Stephen Colbert 8.84M subscribers Podcasting legend Ron Burgundy. I dont depend on it. It has been announced that the Anchorman character will next year release 12 episodes of something called The Ron Burgundy Podcast. Ron and Carolina interview an actual, real live psychic after Ron gives listeners their horoscopes. Hes fantastic. In some part, because of what Apples moves are, but its getting harder. And everything in between. Fair enough. Ron takes a stab at the most popular genre of his new chosen mediumthe True Crime podcast. You just saw it happen. The longer answer is, were in an odd economy. We have talked about a lot of your shows, and we have talked about all of the new things youre doing. Carolina Barlow: Co-Host, Writer, and Producer. I dont have it candidly on a P&L anywhere. Ron sits down with Boris Johnson and gets into the restaurant business with Guy Fieri. Its not a huge focus for us. I end on this team because its very important, we have our business affairs team. You have a mass-reach medium. But yes, weve seen that convert. We obviously have a podcast team, run by the president of the iHeart Podcast Network, Will Pearson. No, because podcasting is a decentralized medium insofar as its distribution is concerned. You came to it through an acquisition. I can test exclusive or windowed content there. Police in Montgomery County, Maryland seized over 2,000 fentanyl pills during and after a traffic stop, the agency announced Friday. We all know what a YouTube video is, because YouTube has designed the constraints of the platform to produce that thing. Oddly, no. The iHeartPodcasts app aside, this is an inherently decentralized medium with lots of different players, lots of different controls, and lots of different monetization schedules. We are an obsessively, widely distributed content company. Perhaps its because there is nothing broken in the distribution and monetization model today. Ron and his co-host, Carolina Barlow, interview various exciting guests from all walks of life, including celebrities, politicians, and everyday people. Hes like, How did you decide what youre going to do? I said, All I can tell you is, and this is where he rolls his eyes, is that the job I have, the industry I work in, didnt exist when I went to college. Yes, of course we are. About. What is the audio drama today? Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Theyll do it for usually one of two reasons. Will Ferrell reprises his role as Ron Burgundy in the Ron Burgundy Podcast. Or, the negative reason, theyre covering up bad work. Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick Stumpf. Each episode has a diff Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Theyre all looking for internships. There are huge, great ad agencies like Ad Results, Veritone, and Oxford Road who do great business for performance marketing companies. There are these formats that hit, the things you lead with, but then there is an enormous long tail of stuff. Its not the kind of game that is usual in this industry. You talk about that long tail content, this has borne out some of the most amazing stuff weve made. I dont have this concern in podcasting. You became the CEO of a formal division thats responsible for podcasts. Co-produced with the Big Money Players Network, The Ron Burgundy Podcast was one of the top shows of the year - weighing in at No. They have this instinct to do good work, so they will try to over-perform and overcomplicate a task. I cant find the reason in podcasting. Ill end on this. This is very unique. So we launched a company together. We felt like we were really onto something with podcasting, but we wanted to accelerate it 10 years ahead fast. Credits:Ron Burgundy: Host, Writer, Executive Producer, This episode was Engineered, Mixed and Edited by: Nick Stumpf. Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack O'Brien, Miles Gray . I told you it was all about org charts, and Im not even to the org chart question yet. Yeah. Theyre just trying to grow their audience while youre selling the ads. So its a bit of an answer, but hopefully it gives you a sense of how its never mutually exclusive for us. All I say to them is, This is no longer an experimental bucket of marketing. That got its own set of executive producers out of LA who shepherd the NextUp program. I can get all three, all the time. Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! If anything, we have doubled down on this model of partnering with a creator, like a Shonda Rhimes, who wants a big playground thats long-term. Its all about the org chart. iHeartMedia is the first to go live with Sounder's AI and Machine Learning (ML) technology, giving brands . Ron, a big fan of magic, gets to hear from the famed magician Justin Willman. Its always collaborative with their approval. The last piece I will say is Bob Pittman, the CEO of iHeartMedia. Co-produced by Funny Or Die, the 12-episode "The Ron Burgundy . Are you on the side of having a wide distribution and using that to convert against whatever your other business is? I struggle to see something broken with this. How do you make sure they sustain? Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Not great. See omnystudio.com/listener for privacy information. The culture is not preserved; the nimbleness is not preserved. There was this new-ish thing called podcasting, so we soundproofed some rooms and threw some people in those people being Josh and Chuck, who co-host Stuff You Should Know and several other shows. Is that part of your business affairs team, just selling the IP out? As a creator or a publisher, I can plug my RSS feed into a distribution app if I so choose, and people subscribing to my RSS feed. What it allowed us to do, along with a lot of other stuff, was to talk more freely to the market about how well this segment was growing, specifically podcasting. Competitive separation, category exclusivity, and share-of-voice conversations suddenly became possible when you could dynamically insert into ad tags. He founded MTV way back in the day, and hes had a long career of being the CEO of several companies. He had a similar trajectory to me; he came from MentalFloss.com 20 years ago. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. All Rights Reserved, By submitting your email, you agree to our. There was no digital media when I went to college, let alone podcasting. So I said, All I can tell you is just have your aperture be wide open, man. I was like, I dont need you to talk more. Subscribe to our daily newsletter! Its that whole waterfall versus agile thing. Big Money Players and iHeartPodcasts. Jun Group is a vendor that drives marketing for podcast companies that is targeting mostly gamers, whether those are gamers playing Subway Surfer or people who overindex for the metaverse. Read more Ron Burgundy And Brooke Shields Discuss Modeling, Studio 54, And More. She said, On the podcast, its much looser. The Ron Burgundy Podcast was distributed as a show on late Sunday night on broadcast radio too. I think if you were to sit down with any of these creators who are on broadcast radio, they would openly say it to you. Don't act like you're not impressed. As much as I would love this to be the case, there is no way to get real reach in digital audio unless you contend with and purchase broadcast radio. These are marketers who are usually really good at this stuff like really good. A favorite episode from Season 1, now with a translator track telling us what was actually being said in Spanish. You always do if youre running a startup. A bonus episode that somehow escaped the vault. Thats the only difference so far. I can talk about the things I cant talk about on the radio. Thanks to all of you for coming to the HotPod Summit. The Ron Burgundy Podcast Published 10/14/22 Introducing: Season 3 of StraightioLab Published 09/02/22 Peter McIndoe and Tim Heidecker Ron meets with Peter McIndoe to discuss the fact that Birds. We have an app of our own. Youre saying, Oh, theres a seamless back and forth, but surely you must see, Oh, okay. We will avoid, at almost every turn, simplicity. I feel like an early version of the podcast industry was entirely built on host reads for direct-to-consumer brands. You should buy streaming. There have been moments in the last five to ten years where Facebook has shown real interest in audio, and then theyve backed off the two or three times that has happened, so Im not sure. Was there ever the thought, Hey, as long as were getting listeners in the door and making these numbers go up, some of them will convert and stay? One of the themes we come back to on Decoder over and over again, especially when I talk to creatives or creative executives, is that your distribution fundamentally shapes what you make. Lightning round. Everyone does it. We were especially interested in, If we got gamers into our podcast network, could we then bring them into these live shows in iHeartLand? We dont use it anymore. Will Ferrell has started a podcast as the character he played in the movie of the same name. Its good content. Host, Producer, and Writer on The Ron Burgundy Podcast, Host on True Romance with Carolina B, and Guest on The Daily Zeitgeist, Everything Iconic with Danny, and Behind the Bastards. The iHeartPodcast Network is home to more than 800 iHeartPodcasts across a wide variety of genres, that span every category from business, sports, spirituality and technology to entertainment, family, comedy and true crime - and everything in between including leading podcasts such as "The Ron Burgundy Podcast," "Paper Ghosts . Then if they want to, we launch their podcast with iHeart Podcast Network. Our business affairs team is busy and accounts for a lot of our growth. They apply, they get admitted, we build a bit of a podcast studio at their house, we teach them how to use the gear, we teach them how podcast marketing should work, and most importantly, we teach them what a business deal should look like in podcasting, so that they know walking into it. The reason we started this company was because I think he genuinely had a blast making The Ron Burgundy Podcast. In particular, attaching a 1,000-plus-person sales team to a startup usually goes sideways. Into the whole thing? The Ron Burgundy Podcast A weekly Comedy, Society and Culture podcast featuring Will Ferrell and Carolina Barlow 22 people rated this podcast About Insights Pro Episodes 83 Reviews 11 Creators 15 Lists 9 Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! i want to give the show two stars, but i cant because carolina is a siren and wont let me, also im pretty sure ron would put me on the list. His team makes some of the biggest podcasts around, with huge talent like Will Ferrell, Shonda Rhimes, and Charlamagne tha God, who youll hear Conal talk about quite a lot. Do you think the industry is mature enough to be like, Actually, what you all need is a business affairs group? This is obvious at this point. Itd be like being able to walk away with your channel. Will Ferrell was like, Please, please stop running so many ads.. I have nothing else to say. Podcasting not to your question, but as a side answer has bucked that a lot to date. Conal Byrne is the CEO of iHeart Digital. Promote. You get to market all these shows with your massive terrestrial network and your now massive podcast network. Release Calendar Top 250 Movies Most Popular Movies Browse Movies by Genre Top Box Office Showtimes & Tickets Movie News India Movie Spotlight. Our podcast division, the iHeart Podcast Network, was seeing explosive growth, and I thought we were doing a good job. The Ron Burgundy Podcast will launch on the iHeartRadio Podcast Network in early 2019. Why did you want to sell to iHeart? Its just like life. How did the NFT thing go? You start to reverse-engineer all the content you make because that works best on such-and-such platform. Its a lighthearted nightmare in here, weirdos! Its not like a low-engagement medium. The first episode of the show launched on February 7, 2019, on iHeart Radio [1]. One hundred and twenty million a month? One is really good companion content to a lot of the shows theyre making for Netflix. Ron Burgundy! This show is also a podcast where we capture the file, distribute it as an on-demand thing, and then it drives upwards of 15 to 20 million downloads a month. Were in total control there. Its finally arrived. I just dont think they get that in a lot of places anymore because of the highly formatted other platforms that theyre making content for. Sixty percent of podcast listeners have bought something because theyve heard about it on a podcast. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. What ensues is a genuinely improvised and authentic conversation filled with laughter and newfound knowledge to feed the SmartLess mind.